In 2026, Iraq's average CPC for Google Ads remains competitive at around $0.35, reflecting the country’s growing digital advertising market. The monthly PPC spend has increased to approximately USD 12 million, driven by expanding internet penetration and e-commerce adoption. Digital ad reach continues to grow, with nearly 45% of internet users exposed to targeted ads, indicating significant market engagement.
Industries like retail, telecommunications, and automotive are leading the investment in PPC campaigns, showcasing the diversification of digital marketing efforts. Mobile advertising accounts for about 65% of the PPC budget, emphasizing the importance of mobile-first strategies in Iraq. Overall, the digital advertising landscape in Iraq is projected to expand further as internet access and digital literacy improve.