In 2026, email marketing continues to grow in Iraq, with nearly half of internet users engaging with campaigns. Segmentation plays a vital role, with 60% of marketers leveraging detailed customer data to improve relevance and engagement. Open and click-through rates have modestly increased due to better targeting, making email a more effective channel for brands aiming to connect with Iraqi consumers.
The digital economy's expansion fuels email marketing's importance, accounting for 15% of total digital revenue, estimated at around 1.8 billion IQD. Marketers' focus on segmentation results in higher ROI, as personalized content resonates more with diverse Iraqi audiences. As digital literacy and internet access improve, email marketing is expected to become even more integral to Iraq's marketing strategies.