By 2026, Iraq's email marketing revenue per subscriber has increased to approximately USD 15.20, reflecting higher engagement and improved targeting strategies. The open rate of 35.4% indicates growing interest but still room for improvement in content relevance. The click-through rate at 4.9% shows moderate interaction levels, driven by increased mobile device usage and better segmentation.
The email list growth rate of 8.3% highlights expanding digital reach amid rising internet penetration. Iraqi consumers are engaging actively, spending over 2 minutes on marketing emails, which offers marketers opportunities to enhance personalization. Overall, the data suggests a maturing email marketing landscape with steady growth and evolving consumer behaviors.