By 2026, email automation adoption in Iraq has reached approximately 35%, reflecting growing digital maturity among local businesses. Marketers are investing more in personalized email strategies, which have led to an average ROI of USD 45.50 per campaign. The total marketing budget dedicated to email marketing has increased to around USD 76 million, indicating its importance in digital outreach efforts and customer engagement strategies.
Despite improvements, open rates remain modest at 22%, and click-through rates are around 3.8%. These metrics suggest room for enhancement in email content relevance and targeting. As digital infrastructure improves, Iraqi companies are expected to refine their email marketing tactics and increase automation to boost engagement and conversion rates further.