Digital Advertising Statistics in Iraq (2026)

By 2026, Iraq has seen a significant increase in digital advertising, with total spend reaching approximately $150 million USD. The surge is driven by expanding internet access and smartphone penetration, which now supports a vibrant social media ecosystem. Marketers increasingly allocate over a third of their advertising budgets to digital channels, recognizing the high engagement potential among Iraqi consumers.

Social media platforms dominate Iraq's digital ad space, with 15 million active users, reflecting widespread digital adoption. The average click-through rate of 1.8% indicates growing effectiveness of online campaigns. Mobile advertising accounts for over half of the digital ad spend, emphasizing the importance of mobile-friendly content for reaching Iraq's digitally connected population.