Pinterest Shopping & Social Commerce Statistics in Iran (2026)

By 2026, Pinterest has become a significant platform for social commerce in Iran, with over 12 million active users engaging in shopping activities. The platform's visual-centric approach has boosted product discovery and brand engagement, leading to an estimated USD 1.8 billion in social commerce revenue. Iranian businesses increasingly leverage Pinterest for targeted advertising and direct sales, capitalizing on the growing digital infrastructure.

The average purchase value of USD 45 indicates a trend towards higher-value transactions, reflecting increased consumer confidence and online shopping maturity. The rise in monthly shopping sessions underscores the platform's popularity, with nearly 35 million sessions per month. Iranian entrepreneurs and brands are expanding their online presence, making Pinterest a vital component of the country's digital economy and retail landscape.