In 2026, Iran's email marketing landscape continues to grow, with the average revenue per subscriber reaching USD 4.50. This increase reflects Iran's expanding digital economy and the effectiveness of targeted email campaigns among local consumers. The high penetration rate indicates widespread adoption among businesses, fueling the revenue growth to an estimated USD 1.2 billion, signifying a mature email marketing environment.
Mobile engagement remains dominant, with 65% of emails being opened on smartphones. The click-through rate has improved to 4.3%, driven by personalized content and optimized mobile formats. As Iran's internet infrastructure advances, email marketing strategies are becoming more sophisticated, focusing on mobile-first approaches to capitalize on the growing digital user base.