Iranian marketers are increasingly adopting email personalization strategies, with 68% implementing tailored content in 2026. As a result, open rates have improved, reaching 25%, indicating better engagement. The widespread use of mobile devices significantly influences email interaction, with 78% of users accessing emails via smartphones, emphasizing the need for mobile-optimized campaigns.
Revenue from email marketing campaigns averages IRR 3.2 million (~USD 75) per campaign, showing growing profitability. Despite economic challenges, businesses recognize email as a cost-effective channel. The high mobile engagement highlights the importance of personalized, mobile-friendly content to maximize marketing ROI and deepen customer relationships in Iran's digital landscape.