Iran's digital out-of-home advertising sector is experiencing steady growth, with a projected market size of $150 million USD in 2026. The expansion is driven by urbanization and increased digital infrastructure, leading to over 8,500 digital screens nationwide. Advertising agencies are increasingly shifting budgets from traditional media to digital formats, reflecting a more digital-savvy consumer base.
With digital ad spend reaching approximately $120 million USD, digital out-of-home now accounts for 12% of the total advertising expenditure. The average cost per digital screen remains competitive at around $1,200 USD per month, making it accessible for both local and international brands. This growth indicates a robust future for digital advertising in Iran, supported by ongoing technological investments.