Digital Advertising Statistics in Iran (2026)

Iran's digital advertising market is projected to reach USD 1.2 billion in 2026, driven by increased internet penetration and smartphone usage. Social media remains the dominant platform, accounting for over half of the ad revenue, highlighting the importance of platforms like Instagram and Telegram. The rising mobile ad spend reflects Iran's growing mobile internet user base, which now constitutes nearly 70% of total digital ad investments, showcasing a shift towards mobile-first advertising strategies.

Online video advertising continues to surge, with 75% of internet users encountering video ads regularly. This trend indicates a shift in content consumption habits and the effectiveness of video formats in engaging Iranian audiences. Marketers are increasingly allocating budgets to targeted social media and video ads to reach younger demographics and urban consumers, positioning digital advertising as a vital component of Iran's future marketing landscape.