TikTok continues to dominate Indonesia's social media landscape in 2026, with 150 million active users. The platform's popularity is driven by engaging short-form content, with users spending an average of 72 minutes daily. Brands are increasingly leveraging TikTok for marketing, with advertising revenues reaching USD 600 million, reflecting the platform's effectiveness in reaching young consumers.
Influencer marketing remains a key strategy, with the influencer market valued at IDR 2.8 trillion. Engagement rates for brand campaigns are high at 8.5%, indicating strong user interaction. Indonesian businesses are investing more in TikTok ads and collaborations, recognizing its power to boost brand visibility and drive sales in a highly competitive digital economy.