Social Commerce Trust Statistics in Indonesia (2026)

Indonesia's social commerce ecosystem continues to grow rapidly, with around 68 million active users in 2026. Trust remains high, with 78% of users confident in purchasing through social platforms, driven by improved seller verification and platform policies. Average monthly spending per user reaches approximately Rp 4.2 million, indicating increasing consumer confidence and engagement in social shopping. Conversion rates are steadily rising, reflecting effective marketing and user experience enhancements.

Despite high trust levels, concerns about seller reliability persist, with 22% of users worried about authenticity and service quality. Platforms are actively addressing these issues by implementing stricter seller vetting processes and transparent reviews. The expanding user base signifies a shift toward social commerce as a primary shopping channel, emphasizing the need for continued trust-building initiatives to sustain growth and consumer loyalty in Indonesia's digital marketplace.