Social Commerce Payment Statistics in Indonesia (2026)

Indonesia's social commerce ecosystem in 2026 shows rapid growth, with nearly 78 million active users engaging in digital transactions. The total transaction volume has surged to over IDR 150 trillion, reflecting increased trust and convenience in mobile payments. E-wallets dominate the payment landscape, driven by widespread smartphone penetration and government push for digital financial inclusion, making social commerce more accessible across urban and rural areas.

The average transaction value stands at IDR 1.9 million, indicating that consumers are comfortable making significant purchases via social platforms. Merchant adoption continues to rise, with 65% now accepting digital payments, further fueling growth. As digital infrastructure improves, social commerce in Indonesia is poised to become a primary retail channel, fostering economic activity and digital literacy nationwide.