7.5%
Social Commerce Conversion Rate
Average percentage of social media users making purchases
USD 12.4 billion
Total Social Commerce Revenue
Estimated revenue generated from social commerce in 2026
45 million
Number of Active Social Shoppers
Number of Indonesians engaging in social commerce regularly
USD 165
Average Order Value
Average spending per social commerce transaction
32%
Social Commerce Penetration
Percentage of online shoppers using social platforms for purchases
Indonesia's social commerce sector continues to expand rapidly, with a projected conversion rate of 7.5% in 2026. This growth is driven by increased smartphone usage and improved digital payment infrastructure, making social media platforms a key sales channel. The total revenue from social commerce is estimated at USD 12.4 billion, reflecting robust consumer engagement and brand investments in social selling strategies.
The number of active social shoppers stands at around 45 million, representing nearly a third of Indonesia's online population. With an average order value of USD 165, consumers are making more frequent and higher-value transactions. As social commerce penetration reaches 32%, businesses are leveraging social platforms to reach a broader audience, fostering a dynamic and competitive digital economy.
Frequently Asked Questions
What social media platforms are most popular for commerce in Indonesia?
Instagram, Facebook, and TikTok are the leading platforms, with TikTok showing the fastest growth in social shopping features.
How is social commerce influencing traditional retail in Indonesia?
Social commerce is increasingly supplementing brick-and-mortar stores, enabling small businesses to reach wider audiences and boost sales through online social channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.