Pinterest Shopping and Social Commerce Statistics in Indonesia (2026)

By 2026, Indonesia's Pinterest user base has grown significantly, with 45 million active users engaging with shopping content. The platform has become a vital channel for local brands and artisans to showcase products, leading to a social commerce revenue of approximately $1.2 billion. Indonesian consumers are increasingly comfortable making purchases directly through Pinterest, with an average monthly spend of $85, reflecting growing trust in social shopping platforms.

The number of product pins created by Indonesian sellers has surged to 150 million, indicating a vibrant digital marketplace. The high conversion rate of 8.2% demonstrates effective engagement and transaction completion rates. As Pinterest continues to integrate innovative shopping features, Indonesia's social commerce ecosystem is expected to expand further, supporting small businesses and boosting the digital economy.