Video Marketing Statistics in Indonesia (2026)

Indonesia's digital landscape continues to expand rapidly, with over three-quarters of internet users engaging with video content daily. The popularity of interactive videos is rising, with nearly two-thirds of brands adopting this format to boost engagement and conversions. The average user now spends approximately 89 minutes each day watching videos, reflecting the country's increased consumption of digital media.

The video marketing industry in Indonesia is projected to grow significantly, with a 27% increase in ad spend over the next few years. Local businesses are investing heavily in video content, contributing to a substantial revenue stream estimated at Rp 18 trillion. This trend underscores the importance of interactive videos as a key tool for brands seeking to connect with Indonesia's digitally savvy consumers.