Influencer Platform Preference and Marketing Statistics in Indonesia (2026)

Indonesia's influencer marketing landscape in 2026 is dominated by Instagram, TikTok, and YouTube, reflecting the country's digital consumption habits. The average engagement rate remains high at 6.2%, indicating strong audience interaction. The influencer marketing spend surpasses IDR 10 trillion, showing significant growth compared to previous years, driven by expanding digital commerce and brand investments.

With around 2.5 million active influencers, Indonesia continues to see a surge in content creators across various niches. Nearly 78% of brands are actively leveraging influencer collaborations to reach their target markets, emphasizing the importance of social media in Indonesia's marketing ecosystem. The trend suggests an increasingly mature and competitive influencer economy with promising growth prospects.