Influencer Marketing Statistics in Indonesia (2026)

By 2026, Indonesia's influencer marketing ROI is projected to reach USD 15 billion, reflecting the country's booming digital economy and increasing brand investments in social media campaigns. The average engagement rate of 4.8% indicates highly active audiences and effective content strategies, especially on visual platforms like Instagram. With 65% of internet users following influencers, brands are tapping into a broad, receptive market to boost product visibility and sales.

The influencer marketing sector in Indonesia is expanding at an annual rate of 22%, driven by rising internet penetration and smartphone adoption. Instagram remains the dominant platform, supporting diverse campaigns from fashion to tech. As digital literacy improves, influencer collaborations are becoming more sophisticated, fostering higher ROI and deeper consumer trust. This growth signifies Indonesia's position as a key influencer marketing hub in Southeast Asia.