Indonesia's digital advertising landscape in 2026 shows a significant increase in PPC activity, with an average CPC of 1500 IDR (~$0.10). The total PPC ad spend is projected to reach $1.2 billion, reflecting growing investment in online marketing channels. The majority of ad budgets are now focused on digital platforms, capturing a larger share of overall advertising expenditure as internet penetration deepens across urban and rural areas.
The number of active advertisers has surged to approximately 4.5 million, indicating widespread adoption of PPC strategies among small and medium enterprises. Mobile devices dominate PPC interactions, accounting for 78% of clicks, emphasizing the importance of mobile-optimized campaigns. This trend underscores Indonesia's shift towards mobile-first digital advertising and increased competitiveness among advertisers seeking local and regional audiences.