Indonesia's digital out-of-home advertising sector is projected to reach $2.8 billion USD in 2026, reflecting rapid digital adoption and urbanization. The digital OOH share now accounts for 35% of all out-of-home ad revenues, driven by increased outdoor digital media investments. The expansion of digital billboards, totaling approximately 12,500 units, supports more targeted and dynamic advertising campaigns across major cities.
The average digital billboard garners around 45,000 impressions daily, indicating high engagement levels. With a yearly growth rate of 22%, the sector is poised for continued expansion, fueled by rising smartphone penetration and digital marketing budgets. Brands increasingly leverage digital OOH to reach consumers in high-traffic areas, making it a vital component of Indonesia’s advertising ecosystem.