Video Ads Spending Statistics in India (2026)

India's digital advertising market is projected to reach $7.2 billion in 2026, with video ads capturing nearly half of this spend. The rapid increase in internet users and smartphone penetration continues to drive the growth of video advertising, making it a key channel for brands seeking engagement. PPC campaigns contribute significantly, with an estimated $2.8 billion allocated to paid search and display ads, reflecting aggressive digital marketing strategies.

The average CPM for video ads is expected to be around 150 INR, indicating higher engagement rates and premium ad placements. With over 1.2 million digital advertisers, India’s ecosystem is highly competitive, fostering innovation in ad formats and targeting. As digital literacy and mobile usage grow, investments in video advertising will likely accelerate, boosting overall ad revenues and marketing effectiveness.