290 million
Active TikTok Users
Number of active TikTok users in India in 2026
8.5%
Average Engagement Rate
Average engagement rate per TikTok post in India
35%
Market Share of Social Media Ads
Share of social media advertising budget allocated to TikTok
₹12 billion (~$150 million)
Influencer Marketing Spend
Annual influencer marketing expenditure on TikTok in India
22% annually
Video Content Growth Rate
Yearly increase in video content uploaded to TikTok in India
Influencer marketing on TikTok in India has seen exponential growth, with brands investing around ₹12 billion ($150 million) annually to reach targeted audiences. The growth rate of video content is approximately 22% per year, demonstrating that creators and brands are producing more innovative and viral content to maintain user engagement and visibility. These trends suggest TikTok’s central position in India’s social media ecosystem and its importance for future marketing campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.