Social Commerce Return Rate Statistics in India (2026)

India's social commerce return rate in 2026 stands at approximately 8.5%, reflecting a slight increase from the previous year. Fashion and apparel dominate the returns, accounting for around 10.2%, driven by fit and sizing issues. Electronics and gadgets show a lower return rate of about 6.1%, thanks to detailed product descriptions and reviews that aid buyer decisions. As social commerce expands, return policies are becoming more refined to balance seller and buyer interests.

The rise in return rates suggests that consumers are becoming more confident and willing to make larger or more frequent purchases via social platforms. Customer satisfaction scores remain high at 82 out of 100, indicating overall positive shopping experiences. Retailers are leveraging data insights to improve product accuracy and customer support, aiming to reduce return rates further and enhance loyalty in India’s rapidly evolving social commerce landscape.