India's SaaS sector has experienced rapid growth, reaching an estimated market size of USD 22.5 billion in 2026. The industry benefits from widespread digital adoption, with about 65% of enterprises now utilizing cloud-based SaaS solutions. The average revenue per user remains steady at USD 300, reflecting increased value and service diversification in the market.
The SaaS churn rate in India is projected at 8.3%, indicating improving customer retention compared to previous years. As the market matures, SaaS providers are investing more in customer engagement and personalized services. With over 75 million users, India's SaaS ecosystem continues to expand, driven by digital transformation initiatives across various sectors including banking, healthcare, and retail.