India SEO Statistics in 2026

India's backlink profile in 2026 shows a significant increase in total backlinks, reaching over 1.2 billion. The growth reflects the country's expanding digital ecosystem, with a notable rise in backlinks from social media platforms and blogs. This enhanced link profile boosts search engine rankings for Indian websites, supporting local businesses and e-commerce growth.

The quality of backlinks has improved, with an average score of 72 out of 100. The majority of backlinks originate from mobile devices, highlighting the mobile-first digital strategy adopted across India. As backlink sources diversify, Indian SEO strategies continue to evolve, emphasizing content quality and authoritative link-building.