India's digital ecosystem has seen exponential growth, with affiliate marketing now accounting for 35% of total online traffic in 2026. The rise in smartphone adoption and internet penetration has fueled this trend, enabling more brands to leverage affiliate networks for customer acquisition. Digital advertising expenditures continue to surge, reaching USD 12.5 billion, reflecting increased investment in online channels.
This growth has resulted in a higher e-commerce conversion rate of 4.8%, driven by targeted affiliate campaigns and improved user experience. The affiliate marketing industry employs around 2.4 million active marketers, many focusing on mobile platforms, which generate 68% of affiliate traffic. Overall, India’s affiliate marketing landscape is thriving, contributing significantly to the country’s digital economy.