India's affiliate marketing sector is expected to grow rapidly in 2026, with expenditures reaching approximately $2.5 billion USD. The rise is driven by increased smartphone penetration, favorable government policies, and expanding e-commerce platforms. Businesses are investing more in affiliate channels to boost sales and brand awareness, reflecting a maturing digital economy.
The increasing adoption of mobile devices and digital payments has made affiliate marketing a crucial part of India's advertising landscape. The projected 65% mobile traffic share indicates a shift towards mobile-first strategies, while an estimated 3.2 million active affiliates will contribute to a vibrant ecosystem. This growth underscores India's position as a key emerging market for digital marketing innovations.