In 2026, Iceland's e-commerce revenue is projected to reach €450 million, reflecting steady growth driven by increased internet penetration and digital literacy. Subscription services now account for over a quarter of total online sales, highlighting a shift towards recurring revenue models. The average online shopper spends around €1,800 annually, emphasizing the country's affluent and tech-savvy consumer base that favors convenience and personalized services.
Mobile commerce continues to dominate Iceland's digital shopping landscape, with 62% of online transactions completed via smartphones. This trend supports the rise of subscription-based services such as streaming, meal kits, and digital content. As Iceland embraces digital transformation, local businesses are expanding their online offerings, leading to enhanced customer engagement and sustained market growth in 2026.