In 2026, Iceland sees a significant 68% of its affiliate marketing traffic coming through mobile devices, reflecting the country's digital maturity. The steady rise indicates increased consumer engagement and the effectiveness of mobile-centric marketing strategies. Affiliate marketers are investing heavily in mobile campaigns, aiming to capture the growing number of mobile users and optimize conversion rates.
The average affiliate revenue per user has increased to ISK 7,200 ($60), highlighting improved monetization strategies. With over 15,300 active marketers, the sector is expanding rapidly, supported by a total spend of ISK 3.2 billion ($26.7 million). These figures underscore Iceland's evolving digital landscape and the importance of mobile in affiliate marketing growth.