Haiti's search advertising market continues to grow steadily, capturing 12.4% of the overall digital ad spend in 2026. With increasing internet penetration and mobile usage, advertisers are shifting budgets towards search and PPC campaigns to reach local audiences more effectively. The total PPC expenditure is expected to reach USD 15.8 million, reflecting a significant rise from previous years.
Mobile devices dominate search ad impressions, accounting for nearly 69%, driven by widespread smartphone adoption across urban and rural areas. The average CPC remains affordable at USD 0.45, making search ads an attractive option for small and medium-sized businesses aiming to expand their online presence. Overall, digital advertising in Haiti is on an upward trajectory, driven by digital infrastructure improvements and increased digital literacy.