2.8%
Average Click-Through Rate (CTR)
Retargeting ads in Haiti achieved a 2.8% CTR in 2026, reflecting increased ad relevance.
4.3%
Conversion Rate
The conversion rate for retargeted ads stands at 4.3%, indicating effective audience engagement.
₭150 (~1.50 USD)
Average Cost Per Click (CPC)
Haitian advertisers paid an average CPC of 150 Haitian Gourdes in 2026 for retargeting campaigns.
₭2.4 billion (~24 million USD)
Ad Spend on PPC & Paid Ads
Total digital ad expenditure in Haiti reached approximately 2.4 billion Gourdes in 2026.
65%
Retargeting Ad Reach
66% of digital ad impressions in Haiti in 2026 involved retargeted ads, indicating high adoption.
Haiti’s digital advertising landscape is rapidly evolving, with retargeting playing a key role in boosting campaign effectiveness. In 2026, advertisers are seeing higher CTRs and conversion rates, driven by improved ad personalization and increased internet penetration. The average CPC remains affordable, enabling local businesses to invest more strategically in digital channels.
Despite economic challenges, Haiti’s digital ad spend continues to grow, reflecting a shift towards more sophisticated marketing strategies. Retargeting is now essential for brands aiming to maximize ROI. As digital literacy improves, further enhancements in retargeting effectiveness are expected, making it a vital component of Haiti’s marketing ecosystem.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.