Haiti's adoption of predictive analytics remains modest but shows promising growth in 2026, with 12% of businesses leveraging such technology to enhance decision-making. The rise in marketing automation adoption reflects increased awareness of digital tools, contributing to an 18% growth rate, driven by small and medium enterprises aiming to improve customer engagement and operational efficiency.
Despite limited infrastructure, Haitian companies are realizing the benefits of automation, with an average ROI increase of 22%. The number of firms with dedicated analytics teams continues to grow, indicating a shift towards data-driven strategies. Digital marketing expenditure is estimated at USD 18 million, emphasizing gradual but steady investment in digital transformation.