In 2026, Guyana's digital landscape continues to grow rapidly, with over 1.2 million active YouTube users. The increasing mobile penetration has driven a significant share of content consumption via smartphones, accounting for 78% of views. Advertisers are capitalizing on this trend, with social media ad spend reaching approximately USD 15 million, reflecting strong engagement and content monetization opportunities.
Influencer marketing has become a vital component of brands' digital strategies, generating around USD 4 million in revenue. The average user spends about 2.5 hours daily on YouTube, indicating high engagement levels. As digital adoption accelerates, Guyana's social media marketing ecosystem is poised for further expansion, driven by local content creators and targeted advertising campaigns.