Social Media Ad Spend and Marketing Statistics in Guyana (2026)

Guyana's social media ad spend is expected to reach USD 45 million in 2026, reflecting significant growth driven by increased internet access and smartphone penetration. Marketers are allocating a larger portion of their budgets to digital channels, especially social media, to reach the country's youthful and expanding online population. The average CPC remains low, making social media advertising an attractive option for local businesses seeking cost-effective marketing solutions.

With approximately 1.8 million social media users, Guyana continues to experience rapid digital adoption. Mobile engagement dominates, accounting for 72% of interactions, emphasizing the importance of mobile-optimized content. Businesses leveraging social media platforms can capitalize on this trend to enhance brand awareness and drive sales, as consumer engagement becomes increasingly digital-first in Guyana's evolving economy.