4.8%
Social Commerce Conversion Rate
Average rate of social media shoppers making purchases
GYD 1.2 billion (USD 5.8 million)
Total Social Commerce Revenue
Projected annual social commerce earnings in Guyana
850,000
Number of Social Commerce Users
Guyana's social commerce-active population in 2026
GYD 14,117 (USD 68)
Average Order Value
Mean spend per social commerce transaction
Fashion, Electronics, Beauty
Top Selling Categories
Most popular social commerce product categories
By 2026, social commerce in Guyana has seen a steady rise, with a conversion rate of 4.8%. The total revenue from social media shopping platforms reached GYD 1.2 billion, reflecting increased digital retail activity. The user base actively engaging in social commerce continues to grow, with approximately 850,000 users participating in online buying, driven by improved internet access and smartphone penetration.
Average order values remain modest at GYD 14,117, but the volume of transactions compensates for this. Fashion, electronics, and beauty products dominate sales, indicating young and trend-conscious consumers. The digital economy's expansion highlights Guyana's increasing reliance on social platforms for shopping, fostering local businesses and providing consumers with diverse options.
Frequently Asked Questions
What is the social commerce conversion rate in Guyana for 2026?
The estimated social commerce conversion rate in Guyana for 2026 is 4.8%, indicating steady growth in online purchasing via social media.
Which product categories are most popular in Guyana's social commerce sector?
Fashion, electronics, and beauty are the top categories, reflecting consumer preferences for trendy and essential items.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.