Guyana's digital advertising landscape is rapidly expanding, with search ads capturing 65% of the total digital ad spend in 2026. The total digital advertising expenditure reached approximately USD 45 million, reflecting increased internet penetration and mobile usage. PPC campaigns are prevalent, with over 1,200 active campaigns, indicating a mature and competitive market. The average CPC remains low at USD 0.45, making search advertising an accessible option for local businesses.
Mobile advertising dominates the search ad space, accounting for 80% of impressions, driven by high smartphone adoption rates. The growth in digital marketing suggests an increasing shift towards data-driven and targeted advertising strategies. As Guyana continues to develop its digital infrastructure, businesses are expected to increase their investment in search ads, further consolidating Guyana's position in regional digital markets.