Influencer Platform Preference Statistics in Guyana (2026)

Guyana's influencer marketing landscape in 2026 is dominated by platforms like Instagram, TikTok, and Facebook, reflecting global trends and local preferences. Influencers typically have follower counts around 45,200, indicating a budding but growing digital influencer community. The marketing spend has increased significantly, reaching approximately $12.5 million USD, showing the growth of digital advertising in the country.

Most brands, about 68%, now incorporate influencer collaborations into their marketing strategies, leveraging the high engagement rates of around 4.3%. This shift demonstrates the increasing influence of social media personalities on consumer behavior in Guyana. As digital penetration deepens, influencer marketing is expected to become more integral to local branding efforts, fostering a vibrant digital economy.