E-commerce in Guyana is experiencing significant expansion, with revenue reaching approximately USD 210 million in 2026. The high mobile commerce share indicates a shift toward smartphone-based shopping, driven by improved internet access and digital literacy. Personalization practices are widespread, with 78% of platforms offering tailored product recommendations, enhancing user experience and conversion rates.
Despite growth, online shopping penetration remains at 35%, suggesting substantial room for expansion as digital infrastructure improves. The average order value of USD 85 reflects increasing consumer confidence and trust in online transactions. Continued investments in logistics, digital payment options, and personalized marketing are key factors fueling Guyana’s e-commerce evolution.