Guyana's digital advertising landscape continues to expand rapidly in 2026, driven by increased internet penetration and smartphone adoption. The total ad spend has reached approximately USD 45 million, with mobile advertising accounting for the majority of investments. The growth rate of 18% indicates a strong shift towards digital channels among local businesses seeking to reach the growing online consumer base.
Digital ad penetration has climbed to 65%, reflecting heightened awareness and adoption of online marketing strategies. The average CPC of USD 0.45 demonstrates competitive pricing, encouraging more small and medium enterprises to invest in digital campaigns. Overall, Guyana's digital advertising sector is poised for steady growth as digital literacy and infrastructure improve.