Guyana's digital ad spend has reached approximately $45 million USD in 2026, reflecting rapid growth driven by increased internet penetration and smartphone adoption. Despite this progress, ad fraud remains a concern, with an estimated 12% of impressions being fraudulent, which could undermine advertising effectiveness and ROI.
The majority of digital advertising investment is on mobile devices, accounting for 68%, as Guyana's young demographic prefers smartphones for online activities. With 73% of the population accessing the internet, digital marketing offers significant opportunities, especially as e-commerce continues to grow at a 24% annual rate, fueling further digital advertising expansion.