In 2026, Guinea-Bissau's web ecosystem has expanded, with approximately 4,500 active websites. The average website attracts around 12,000 visitors monthly, reflecting growing online engagement. Despite this growth, only 38% of websites use analytics tools, indicating significant room for digital analytics adoption to enhance business insights and digital strategy development.
Mobile devices dominate web access, accounting for 72% of traffic, which underscores the importance of mobile-friendly analytics. The popularity of Google Analytics highlights its accessibility and affordability for local businesses. As digital infrastructure improves, the adoption of web analytics tools is expected to accelerate, fostering more data-driven decision-making across sectors in Guinea-Bissau.