In 2026, Guinea-Bissau's video advertising expenditure reached approximately 1.2 million USD, reflecting growing digital engagement among its population. With 35% of the digital ad budget allocated to video ads, marketers are increasingly focusing on visual content to reach audiences effectively. The average cost per view remains affordable at around 2 cents, enabling local businesses to expand their reach within constrained budgets.
The number of active video ad campaigns has surpassed 150, signaling a surge in digital marketing initiatives across sectors like retail, telecom, and government campaigns. The click-through rate of 1.8% indicates moderate engagement levels, which could improve with targeted content strategies. Overall, Guinea-Bissau's digital advertising landscape is poised for steady growth, driven by increased internet access and mobile device usage.