1.2 million
Total social media users
Guinea-Bissau's population with active social media accounts in 2026
35%
Social media penetration rate
Percentage of the population using social media platforms in 2026
2.5 hours
Average daily social media usage
Average time spent on social media per user daily in 2026
$4.5 million USD
Social media advertising spend
Total advertising budget allocated to social media in Guinea-Bissau in 2026
Facebook 55%, WhatsApp 25%, Instagram 10%, TikTok 10%
Top platform usage share
Distribution of social media platform preferences among users in 2026
By 2026, Guinea-Bissau is expected to have around 1.2 million active social media users, representing a significant portion of its population. The penetration rate indicates expanding digital access, especially via smartphones and affordable internet. Social media marketing is becoming increasingly vital for local businesses aiming to reach younger demographics and promote products effectively in the digital space.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.