Guinea-Bissau's social media ad spend in 2026 is projected at approximately 2.3 million USD, reflecting growing digital engagement despite its emerging economy. The majority of marketing budgets are now directed towards social media, accounting for about 65%, which indicates a shift towards digital advertising channels for brand awareness and customer acquisition.
Facebook remains the dominant platform for advertising, with an average CPC of 0.15 USD. The social media penetration rate has increased to 37%, showing a rising number of active users. This trend highlights the expanding digital footprint of Guinea-Bissau, presenting new opportunities for local and international brands to reach audiences more effectively online.