Guinea-Bissau's social commerce landscape has expanded significantly by 2026, with over a million users engaging in digital transactions. The increased adoption of smartphones and mobile internet has facilitated seamless digital payments, contributing to a market worth USD 42 million. Consumers are increasingly comfortable transacting online, especially for small to medium purchases, which reflects growing trust in digital payment methods.
The dominance of mobile payments, accounting for 68% of transactions, indicates a shift towards more accessible and convenient payment options. With nearly half of social commerce payments conducted digitally, the country is experiencing a rapid digital transformation. This growth supports local businesses and enhances consumer purchasing power, further integrating social commerce into everyday life in Guinea-Bissau.