Guinea-Bissau's search advertising revenue is expected to reach approximately $2.5 million in 2026, reflecting increasing digital engagement and online marketing efforts. The dominance of Google continues, capturing around 45% of the search engine market share, signifying a growing reliance on digital search for information and commerce.
The number of internet users is projected to hit 1.2 million, driven by expanding mobile connectivity and infrastructure improvements. Users perform about 35 searches daily, predominantly via smartphones, which account for 78% of total search traffic, indicating mobile-first digital habits in the country.