In 2026, Guinea-Bissau's SaaS industry sees an average customer acquisition cost of around $150, reflecting improved digital marketing strategies and increased local demand. The country maintains a customer retention rate of approximately 65%, indicating steady growth and customer loyalty amid expanding SaaS offerings. The number of SaaS providers continues to rise, reaching about 45, highlighting a growing digital ecosystem that supports local businesses and entrepreneurs.
Despite moderate digital penetration at 50%, Guinea-Bissau's SaaS market is poised for further expansion as internet infrastructure improves and awareness increases. The average monthly revenue per user remains modest at $35 USD, but with ongoing investments in digital skills and infrastructure, these figures are expected to grow. The evolving SaaS landscape presents significant opportunities for local and international providers targeting emerging markets.