In Guinea-Bissau, digital advertising continues to grow, with an estimated USD 1.2 million spent on online ads in 2026. Retargeting strategies are proving increasingly effective, with a CTR of 4.8%, indicating strong engagement among targeted audiences. The relatively low CPC of USD 0.15 makes retargeting a cost-efficient method for local businesses to boost sales and brand awareness.
The conversion rate from retargeted ads stands at 3.2%, reflecting improving consumer responsiveness. With an average ROAS of 4.1x, companies are seeing significant returns on their advertising investments. As digital literacy and internet access expand, Guinea-Bissau is poised for further growth in targeted advertising effectiveness and digital marketing investments.