Guinea-Bissau's internet penetration has grown steadily to 37% in 2026, driven by increased mobile connectivity and infrastructure investments. The majority of online activity is conducted via mobile devices, accounting for 78% of web traffic, reflecting a mobile-first digital strategy. The average session duration of over four minutes indicates rising user engagement and interest in local content, signaling a maturing digital ecosystem.
Digital advertising expenditure continues to rise, reaching USD 1.8 million, as local businesses increasingly recognize online marketing opportunities. With over 1.2 million active web users, digital analytics are becoming crucial for understanding consumer behavior. This growth supports the development of e-commerce, digital services, and online platforms, which are vital for Guinea-Bissau’s digital economy expansion in 2026.