Influencer Marketing Statistics in Guinea-Bissau (2026)

Guinea-Bissau's influencer marketing sector is experiencing steady growth, with a market value projected at 30 million USD in 2026. Despite a relatively small digital economy, social media engagement remains high, attracting both local and international brands. The influencer fraud rate, at 6.2%, indicates ongoing challenges with fake followers, but efforts to improve authenticity are underway.

The average engagement rate of 4.5% suggests that influencers are effectively connecting with audiences, providing valuable ROI for advertisers. With over 2,300 active influencers and nearly 16 million USD spent annually on campaigns, the country shows a promising digital marketing environment. Continued improvements in platform transparency and influencer verification will enhance trust and growth in this sector.